Marketing (Oxford Royale Academy)

Age: 16-18 years.

Dates, 2026:
5–18 July, 19 July–1 August.

The Oxford Royale Summer School of Marketing is designed for students with a basic understanding of business. The course offers a deeper dive into the world of marketing strategies and campaigns.

Students will learn key concepts such as consumer behaviour, marketing research and brand management, as well as the latest trends in digital marketing, from social media to artificial intelligence and virtual reality.

Through practical examples, simulation games and projects, students will learn how to create effective marketing strategies, measure their effectiveness.

This course – The perfect follow-up to the summer business course. Perfect for budding marketers, entrepreneurs and business leaders looking to improve their strategic marketing skills and solidify their basic understanding of business and entrepreneurship.

Oxford is a city that combines stunningly beautiful architecture with a bustling modern centre, with excellent shops, restaurants and cafes. The city is steeped in history and imbued with an academic spirit. After all, it is home to many of Oxford University’s colleges, some of which are almost 800 years old!

Students on the Oxford Royale summer course have the unique opportunity to live and study in this stunning city, exploring all its famous sights and unraveling its secrets. With superbly organised trips and a packed evening programme of activities, students will experience the best of Oxford.

Students will stroll cobbled streets, admire spires and stone buildings, and walk in the footsteps of some of history's most influential figures, including prime ministers, presidents, scientists, Nobel laureates and writers.

Key factors

• The English language requirement for this programme is – B2 and above.
• Maximum 15 students per class.
• The school is proud to be the most international summer school in the world: since its foundation in 2005, Oxford Royale Academy has welcomed students from over 175 countries.
• Attending the course will give students an educational experience that they can talk about when applying to university, demonstrating to admissions committees how self-motivated and enthusiastic they are about learning.
• In addition to the specific practical skills that students will gain on the course, they will also acquire skills that will be useful at school, university and beyond. These include: teamwork, effective communication and spatial thinking.
• One of the most important and enriching aspects of the summer programme at Oxford Royale is the opportunity to interact with like-minded people from all over the world, networking and building friendships. The multicultural perspectives that students gain are what makes this course so special, whether they are voicing their opinions in class, engaging in debates on global issues, or simply sharing their experiences with new friends.
• The highlight of the summer school is the lectures from renowned experts. It is an opportunity to gain valuable insight into the global debates shaping our world today and to be inspired by industry leaders.
• At the end of the course, students will be treated to a grand certificate presentation ceremony, followed by a formal dinner and a final party. It is the perfect way to end an unforgettable summer with new friends from all over the world.
• There are study support sessions in the evenings and on weekends, and for 16-18 year olds, a ‘Shaping Your Future’ workshop will help them learn more about the world they will soon be entering. Here, students will find university application advice, careers workshops and dedicated Q&A time with Academy staff.

Program

The program covers topics such as:

• Understanding the 'marketing mix' - the 7Ps (product, price, place, promotion, people, process and evidence) and applying it to real-world marketing campaign scenarios.
• Consumer Behavior Analysis and Marketing Research. Students will learn to analyze consumer behavior, segment markets and conduct quantitative and qualitative research. This is a highly engaging topic that combines strategic marketing with social understanding.
• Developing key marketing skills - product design, brand management and the creation of so-called “customer journey maps” to improve their experience when using a product.
• Cutting-edge trends inMarketing: Digital Marketing, Social Media, Artificial Intelligence, Influencers, Virtual/Augmented Reality. This complements a solid foundation in traditional marketing with the latest developments.

The syllabus also includes discussions on the ethical implications of modern marketing, preparing students to become responsible and thoughtful leaders of the future of the industry.

Accommodation

Students live on the Oxford University campus. Accommodation is in single and double rooms. Boys and girls are housed separately. Bathrooms are generally shared between students of the same sex, although in some cases there are private bathrooms. The accommodation is standard university accommodation, so course participants will get a feel for what it's like to be a student at a renowned university.

Leisure Activities

Effective learning is only possible with a harmonious combination of work and leisure. The Academy does its utmost to provide students with an enjoyable programme of extra-curricular activities so that they have plenty of time to make wonderful memories with new friends. Pupils will have the opportunity to:

• Enjoy fun activities including karaoke, quizzes, films, talent shows and team building games such as treasure hunts.
• Participate in a range of sports suitable for everyone from young athletes to complete beginners.
• Enjoy cultural excursions around campus and the university town including museum visits and walking tours.
• Enjoy an exciting trip to London.

Excursions

• Visit museums within walking distance of campus: Oxford University Museum of Natural History and Ashmolean Museum of Art and Archaeology.
• Trip to London. The chance to discover the UK's most exciting city! From Trafalgar Square and Buckingham Palace to the Natural History Museum and the National Portrait Gallery, there are endless ways to enjoy yourself. With luxury shopping and hundreds of restaurants, London is a must-see.
• City Tours: One of the best ways to see Oxford is on a walking tour. Students will have the opportunity to learn about the sights and history of the city and the university. As well as the colleges where students will live, they will also be able to visit other beautiful historic colleges and enjoy their stunning architecture and history.
• River Rafting: This is a chance to feel like a real university student and try your hand at punting – a type of rowing that uses a metal pole to push a boat forward! Students will relax in the sun and enjoy Oxford's stunning natural scenery from the water.

Sample daily timetable

8:00 - Breakfast
9:00 - Lessons
14:00 - Lessons
15:30 - Activities/City Tour/Workshops/Visiting tutors
18:00 - Lunch
19:00 - Study support sessions
20:00 - Debating and public speaking/Shaping Your Future workshop series
21:00 - Evening activities
22:30 - Lights out

Cost, 2026

£6,995 for 2 weeks.

Included in the price

• Training
• Accommodation and meals
• All sports, entertainment activities and excursions

Additionally paid

• Flight
• Visa
• Insurance
• Transfers from and to the airport
• Educational company services

Why Oxford Royale Academy?

Oxford Royale Academy is a market leader in delivering high-quality summer programmes in Oxford. And that's not just talk: the Academy's many awards demonstrate its commitment to high standards of education, service and safety.

Awards

• The Queen's Award for Enterprise 2024. This is the most prestigious award for businesses in the UK. This is the fourth time the Academy has received this award, having previously received it in 2012, 2016, 2019. The Academy was honoured to accept the award from Her Majesty Queen Elizabeth II. Winning the International Trade category - the result of the ever-increasing number of international students studying at the Academy.
• The Academy is accredited by the British Council for the teaching of English. This accreditation is only given to organisations that provide high-qualitynatural courses.
• The 2024 RoSPA Silver Award is a health and safety award in the UK. For nearly 100 years, RoSPA has played a vital role in changing the law around preventing accidents at work, on the roads and at home. This award recognises the Academy’s ongoing work to ensure all pupils, teachers and staff have a safe time at school. The Academy previously won a Bronze Award in 2019.
• The British Educational Travel Association (BETA) has awarded the Academy the Best Youth Travel Education Project Award in 2010, 2011, 2012, 2013 and 2015. And in 2017, the Academy won the main award - "Best Educational Project". The award is given to successful companies related to young people, students and educational travel. The victory is a clear indicator of the Academy's commitment to providing young people with an unforgettable educational experience.
• Gold Award-2019 for Best Customer Service at the BETA British Youth Travel Awards.

Seven reasons to choose Oxford Royale Academy

1. Full immersion in college life. Pupils at Oxford Royale Academy study, eat and sleep on the college grounds of famous universities - just like ordinary students. This gives an exceptional opportunity to experience the fascinating student life at the College.
2. Pupils have the exclusive opportunity to live and study in magnificent historic manor houses or superbly equipped schools with the best accommodation. 
3. The highest award for British entrepreneurs 2024. This is the highest award that can be given to a company in the UK – proof of the uncompromising excellence of teaching at the Academy. 
4. Highly professional teaching staff. Pupils at Oxford Royale Academy are taught by teachers of the highest calibre, many of whom have studied at Oxford and Cambridge or are currently working there. The teachers are deeply committed to developing students’ visions and helping them to realize their educational potential.
5. The Academy has students from all over the world. Since its foundation, 175 countries have attended the Academy. The Summer School is an exceptional opportunity to make friends from all over the world.
6. A delightful cultural and recreational program to complement your studies. The summer educational courses are complemented by a carefully selected schedule of varied activities. Their goal is to give you the opportunity to have fun and get the most out of your education.
7. Sightseeing. All programs include excursions to impressive sights. 

WHAT MAKES US DIFFERENT FROM OTHER COMPANIES

• We have been working since 1996
• We choose camps with a minimum number of Russian speakers
• We only place children in good conditions
• We conducted a personal inspection of almost all the schools we offer
• We do not work with the mass segment, only camps for discerning clients
• The 24/7 phone is always working
• Why our clients value us

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